At a world brewing convention in the States, the CEOs of various brewing organizations retire to the bar at the end of the day.
Bruce, CEO of Fosters, shouts to the barman: 'In Australia, we make the best bloody beer in the world, so pour me a Fosters, mate.'
Bob, CEO of Budweiser, calls out next: 'In the States, we brew the king of them all - gimme a Bud.'
Hans steps up next: 'In Germany ve invented beer. Give me un Helles, ze REAL King of beers.'
Jan, chief executive of Grolsch, follows by stating that Grolsch is the ultimate beer and asks for one with two fingers of foam on top.
Norman, chairman of SAB, is next: 'Barman, give me a diet Coke with ice and lemon please.'
The other four stare at him in stunned silence, then Bruce asks: 'Aren't you going to have a Castle, Norm?'
Norman replies 'Well, if you guys aren't drinking beer, then neither am I.'
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